Don’t Be That Guy.
Maybe you know this person.
Hopefully, you aren’t this person.
We all know the salesperson that just pops in because they were “in the neighborhood” and thought they would say hi. Many of you may have come across these types of salespeople in the last few months. It seems that extremely valuable time between Thanksgiving and the start of the new year tend to bring the “drop by” guys out of the woodwork.
Sometimes they bring you lovely gifts of cookies, candies and calendars. The three basic staples in “that guy” salesperson’s bag of tricks.
But, Charlie and Sarah, why is being “that guy” such a bad thing? Who hates treats and gifts?
To be honest, we don’t think many people HATE treats and gifts. Now you be honest, are you simply dropping off treats and gifts or do you have even the smallest expectation of something in return for that unannounced visit?
Let’s talk about why being “that guy” isn’t so good for you:
But, what about prospecting calls?
Let’s call this a loophole. If you are looking for a way in to a new client- a prospect- chasing that golden goose if you will- then maybe taking something in to help your cause with the gate keeper isn’t a bad idea. You can ask for help, but don’t go too fast and ask to meet right then with a decision maker. Work to set an appointment so you aren’t interrupting someone’s day.
How can we help you to change your behavior and make your calls more efficient and effective?
*If you don’t know what it means to be ON THE BUS, perhaps we should talk.