In the world of high performance sales the reality is that not every opportunity is a good opportunity. Too often salespeople look at every lead or inbound inquiry as a sale half won before they even talk to the other person. That “got to get a yes” mentality is often more problem than positive attribute. The sad truth is most sales people will not get the order in more than 50% of the opportunities they pursue no matter how they go about trying to close the deal. If that is the case, the real work must be done to disqualify opportunities rather than looking for reasons to qualify them. Nothing is more expensive than time wasted on trying to convince someone to buy your product or service that has no money, no interest, no need or no compelling reason to change what they are currently doing. The real skill is in getting the NO before you expend your valuable resources of time and energy chasing something that can or should never be caught. Don’t let a prospect’s interest fool you into thinking they always have the intention to make a decision or fall in love with all your features and benefits. If you are going to get a no, get it early and keep moving on to the next opportunity. Make a prospect qualify for you.