Elizabeth had just gotten the call every sales person hopes for each day. A target account in her territory reached out and asked that she come right away to help them with a big problem. Knowing her technical expertise could be very valuable in this situation, Elizabeth felt sure that winning the project was just a matter of not making a fatal mistake. Her competitive fires were stoked and her confidence at an all-time high as she made the appointment to be there three days later. Despite the repeated requests for her to drop everything else she had going, Elizabeth held firm and kept the date she asked for at the outset of the conversation. She had seen this movie before so this time she was determined to keep her emotions under control and the prospect on a leash instead of rushing head long into another disappointment.