Ruben was excited about the call he just finished with the Facilities Manager at a school in his territory. The situation was a perfect fit for his company's new line of industrial faucets. Plus, the Facilities Manager told him the hardware needed to be installed ASAP or the school would face a fine from the local building inspector. Ruben couldn't help but feel this was one of those sales that all salespeople dream about, a prospect that had to buy right now and they had to buy a product Ruben could deliver. And when the timeline was ASAP, Ruben thought this was going to be a quick and painless sale. So, six weeks later, why was he still wondering when the PO was going to show up in his inbox?