Growth Dynamics Get Down

I've got an idea that's been rattling around in my head for a while, and I thought I'd put it out there. I use this when I'm talking to a lot of business owners that are thinking about how and or why, why do they even want to hold their business development teams accountable? I think there's a pretty simple formula, that even if you're not a sales manager, if you're just out there in the world of business development, and you want to find a way to make life easier for yourself, I'd like you to think about this three word, process.

Symptoms:

Carrie looked at her calendar and started to worry. She was near the end of the 3rd quarter and at only 60% of her annual sales goal. As she reviewed what she had done over the first nine months, she saw lots of cold calls and follow-ups on the leads she had generated at the two trade shows her company targeted.

Symptoms:

Andrea hated the pressure of selling. After three years in the business of selling payroll services Andrea thought she would be past this stage of professional development. Day after day, call after call it was still there; that pressure to convince someone that you are the perfect fit for their company when the market offered so many options. Andrea had to admit that at times she felt like she was lying to get a sale.

It's time for another Friday Fast Tip. Today we have some insight and hysterical ideas about business development. One of the things I hear about a lot is, "I've got a lousy client, what do I do about it?"

Hey, welcome back, it's Charlie Hauck, President, CEO, and head trainer at Growth Dynamics. Here is another one of our Friday Fast Tips. Today we have a quick lesson on business development execution.

I want to talk about a little sales strategy here and it's something that over the 30 plus years that I've been in this business, is one of the things that sort of annoys me more than anything else that I hear business development people doing out there. They do what I call "drive-by disqualify". They decide that it's not worth it to make that call, to pull into that driveway, to knock on the door, to go ask someone to have a business conversation.

Symptoms: 

Kyle loves selling. He also loves the company he works for and the products and lines he represents. His cup is filled by going to work every day and sharing with his prospects, suspects, and clients about what is new at in his professional world. With so much positivity, Kyle does well for himself, and his managers are pleased with his production. So, what’s the problem here?