Hey everybody, Charlie Hauck, founder, President, partner at Growth Dynamics, here for another one of those amazing Fast Tip Friday topics!
I picked this shirt out in particular today. One, I liked the shirt because it was part of a great trip that my wife and I took to Memphis, Tennessee about 10 years ago. We're big on weekend travel and we just throw a dart, buy tickets, take a flight, off we go. We went to Memphis about 10 years ago, on a particular mission.... the mission was how many places could we find to eat barbecue in a four day period, and I think we got to 14. So that was a success.
The other thing was, we love music, we love live music, and in particular, I really love blues. Memphis is the home of blues. So there's the American Blues Foundation that is headquartered in Memphis, Tennessee. We visited there, I bought the shirt to show some support, but what does it have to do with Fast Tip Friday? It's pretty simple....
The Blues... climax blues band, I'm not telling you, this is my favorite album, but I love the blues. And I just want you to think about why the blues is so effective and so powerful, and why it resonates with so many people. I'm going to make it simple. It's not just because of the sound, although that's a huge part of it. Whether it's the blues of BB King, Eric Clapton, climax blues band, or some of the old blues, all that genre, people love the blues because of the emotion. The emotional context of what it brings back... the memories, the feelings, the experiences that we had, that have made an impression on us. So I'm sharing this with you today, because I've gotten a bunch of lousy approach emails, with people sending me a lot of intellectual BS about why I need to hire their services, and use them at Growth Dynamics. And I've written back to them. Sometimes I do it for just fun in sport, saying, "worst approach I've ever gotten, you ought to try and improve your game and see if you can't get better results." There's no emotion in any of it. And human beings are not logical creatures. We're driven by emotion.
We're driven by the feelings of the experiences that we go through and we share with others. We're not driven by data, numbers, informations, facts, figures, and all the other features and benefits that manufacturers and sometimes marketing departments want you to go out and show up and throw up at your clients. So I'm also here to tell you that blues resonates deeper than bubblegum pop, then the positive emotion of love and happiness and sweetness, and all that kind of sugary stuff. Blues sticks with us because it's deep inside our souls qnd it really creates a connection.
So here's my message for you today... rethink some of the way you approach the opportunities that you create, or that are given to you, to go build relationships in the business world. Don't be morose. Don't be Negative Nelly. But also don't go out there and be saccharin sweet, sugary sweet, trying to get everybody excited and enthusiastic. One of them is going to be more effective than the other. And I'll bet on the blues anytime somebody wants to play it, listen, or sell with it. That's what I'm telling you. You can be more effective.
I'm happy to offer anybody that sees this a free consult, a free phone call, to talk about why the blues makes things happen. If you don't want to call I'm cool with that. If you want to call, schedule with us, I'd love to talk to you. It's a Friday, go out and see some live music, go out watch some blues. Have a great time. That's it for this Fast Tip Friday. Take care. See you on Monday.
