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Are You Training Your Managers?

Feb 15, 2024 9:30:00 AM

Recently, I had the opportunity to assist a client in the search for a new sales manager for their team. This role required a seasoned professional with years of experience in sales management to provide strong leadership. As I began interviewing candidates, I added two new questions to our standard set: 1. Why did you become a manager? and 2. What training did you receive when you became a manager?

To my surprise, many candidates became managers simply because they had reached the peak of their current roles or were promoted internally without much consideration for their managerial capabilities. Furthermore, most of them had received little to no formal training in management, relying instead on self-initiated professional development or trial and error to navigate their new responsibilities.

This lack of investment in managerial training is concerning, considering the critical role that sales managers play within a company. Without proper support and training, new managers may struggle to meet the expectations of their roles, leading to potential performance issues and turnover.

Investing in manager training not only benefits the individual but also the company as a whole. Proper training can help new managers transition successfully into their roles, improve communication skills, understand the expectations of their positions, make effective decisions that consider both individuals and the team, and navigate organizational changes smoothly.

Recognizing the importance of manager training, we are excited to announce the launch of a Sales Manager training program starting on March 13. This program includes monthly remote classes from March to August, online supplemental classes, and one-on-one coaching sessions with our expert, Charlie. If you are interested in enrolling your managers in this program, please contact Sarah Waple to schedule a fact-finding call.

By investing in the development of your managers, you can help cultivate strong leaders who will contribute to the success and growth of your organization.


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