Hey everybody. Charlie Hauck, the guy from Growth Dynamics—you know who I am, what I do, and maybe you do, maybe you don't. If you're new, thanks for stopping into Fast Tip Friday.
One of the things I hear from business owners that's always kind of a confusing answer, part of a confusing story, is they'll tell me, "Hey, my sales team is really consistent."
My first reaction is, I want to think that's really good. My second thing that I have to think is, well, are they consistently good, or are they consistently bad, or are they just consistently average? Could they possibly be the tallest midgets in the midget parade—consistently so?
I always wonder what people are telling me, or want me to believe, about what it means to be consistent in their particular circumstance.
I find some people are consistently incapable of collecting decisions from people, so they're consistently in follow-up mode, but they're consistently not earning as much money as they'd like.
I find some other people are consistently prospecting and creating opportunities, and those people seem to have a consistently wonderful life because they've reaped the rewards of the discipline of being consistently focused on the first, most important step in business development: creating conversations that create business opportunities. And the opportunity, in particular, is to collect decisions.
I find some people are consistently worried about being liked. It's great to be liked, but it's not great to have a lot of friends and be broke, because then you've got to hope those people are consistently willing to pay your way or lend you money—and you may be consistently bad at paying debts back.
I love consistency, but I want people to be consistent at the right things, for the right reasons, at the right time, so that their success and their ability to live the life they really want is the most consistent thing they have going in their lives—besides the consistent love and relationships they have with the most important people in their lives.
So let's not get wrapped around the axle of, "Hey, my people are really consistent," or "I'm really consistent." That's not necessarily the whole story, and you should think about that before you overvalue those statements.
Thanks again for paying attention—or at least for part of paying attention. Have a great Friday, have a great weekend, and go make money.
