Situation:
You just realized that you sell a commodity, and all that feature and benefit propaganda the Research and Development specialists fed you sounds exactly like the competitor’s features and benefits. Now you must find a way to re-invent yourself so that you are not just another “me, too” person trying to schedule a sales call here, there, and everywhere. The more you dial and ask to schedule that sales call the less agreeable people seem to be. You share some quick hitters about your “proprietary applications” and still you feel left out and frustrated. What does it take to get decision makers to want to put you on their calendar?