In as much as 95% of the cases, buyers control the buying process (at the seller’s expense). They’re calling all the shots, and most salespeople are simply along for the ride. Buyer’s instinctively maintain control of the process in order to protect themselves, in case they’re dealing with the stereotypical salesperson (that everybody hates). They’ve created these tactics to protect their leverage, maximize their discount, and control the situation to their advantage.
I have always found it interesting how many different seasons there are once you become an adult. As a child you tend to believe in four seasons- spring, summer, fall, winter- or maybe two seasons- school season and summer season.
Lauren hated watching the network news or seeing the latest news flashing on her phone. It seemed like the "Big Story" everywhere was another mass shooting, a political meltdown, a plane crash or other sad story. The positive outlook Lauren typically brought to each day had always kept her going no matter what she encountered in her business development activities. But now, so many people she spoke with apparently felt like there was so little certainty left in the world, and some of them wanted her to join in their negativity. Looking at how hard she was working just to maintain some positive momentum, Lauren began to have some doubts of her own about the future.
We know you are busy. We hear it ALL the time from nearly every client, friend and prospect. On one hand we know this makes everyone happy- being busy should mean you are doing TONS of business, right? But what if being busy means the opposite?
Marcy, her manager and their product expert just finished a conference call with a hot prospect, and after the last caller signed off, she felt like the last hour had just wasted a month's worth of effort in getting it set up. They had all agreed to dial in, so why was there so little interest, so few questions and no action items at the end of the call? Why was there so little interaction between her team and the audience? Granted, she didn't have too much to say on the call, but the purpose was to show off their company and their offerings. Or was it? Now, looking back, she wasn't so sure.
Mark is getting back to work after enjoying a summer vacation and is looking at his calendar. Oh, Oh! The quarter is over already? And the year is half over too. The sales reports are bound to follow, and he is determined not to let his performance slip away. Mark has decided it's time to review and get his game plan back on track.
We hear it all when we talk about our High-Performance Sales Program. Our program costs too much money. The potential student doesn’t have the time to go to sales training. I’ve been selling all my life so why do I need your sales training now? I read a lot of books on selling, I’m good with those.
