Carrie looked at her calendar and started to worry. She was near the end of the 3rd quarter and at only 60% of her annual sales goal. As she reviewed what she had done over the first nine months, she saw lots of cold calls and follow-ups on the leads she had generated at the two trade shows her company targeted.
Look, business development is hard, it's really hard. Some days, frankly, we have so much going on, it's not just that you get a new client, but you've got to service new client.
Mary was on one of her first sales calls as a new rep and the prospect, with his first question, invited her straight onto the Buyers Bus: "Tell me about your company and what you do".
My topic today is something that I think anybody in business development, and frankly, anyone that's into communication, in a way they think they just got to get better at it, and they're tired of having conversations that might not be the real conversations they should have.
Andrea hated the pressure of selling. After three years in the business of selling payroll services Andrea thought she would be past this stage of professional development. Day after day, call after call it was still there; that pressure to convince someone that you are the perfect fit for their company when the market offered so many options. Andrea had to admit that at times she felt like she was lying to get a sale.
I was thinking about 2022, and where we are in 2023, and I really started to reflect on what happened, how it happened, why it happened, and this is the part I really want to talk about today, who was with me when it happened.
Ruben was excited about the call he just finished with the Facilities Manager at a school in his territory. The situation was a perfect fit for his company's new line of industrial faucets. Plus, the Facilities Manager told him the hardware needed to be installed ASAP or the school would face a fine from the local building inspector.
Symptoms:
Jerry was having a year that was slightly ahead of last year, but he was frustrated that he wasn't doing as well as he thought he could be or should be. Although he had taken some sales training and learned some unique words, phrases, and approach tactics, he felt like he was struggling to say and do the "right" things when it came to managing his activities and sales calls. He wondered what he needed to change so that his daily work became more natural, fun, and productive.
We're in the middle of winter. In Philadelphia, we haven't had any snow this year, but it's been cold. Tonight, it's going to get really cold and tomorrow, it's going to be really cold. Guess what... no matter what the temperatures are, we still have got to get things done.
