Growth Dynamics Get Down

Hey, welcome back, it's Charlie Hauck, President, CEO, and head trainer at Growth Dynamics. Here is another one of our Friday Fast Tips. Today we have a quick lesson on business development execution.

Symptoms:  

Here it was again. Dracula had no idea where things went sideways. He was sitting on a zoom meeting, black boxes abound, no one talking and not sure how to break this stalemate. The client requested the meeting, requested the zoom format, and promised up and down they would be on, with video, and ready to go. This client was notorious for turning into a ghost on calls. Dracula knew this and it is honestly how he came to be the account manager with this client because the old account manager had enough.   

Hey, welcome back. Here's another Friday Fast Tip from Growth Dynamics. I'm Charlie Hauck, President, CEO, and founder of the business. I love the opportunity to share my thoughts and ideas with all the people out there in the world trying to make a living in the greatest profession of all, business development.

Situation: 

Jackson felt that lump in his throat and just wanted to scream. Big Shot Bob of ABC Engineering did it again; he promised Jackson he would keep his appointment this time after three cancellations or no shows, but his admin was apologizing for Bob not being available once again. Because ABC was one of the biggest firms in the metropolitan area, Jackson just could not bring himself to share his anger at being stood up once again.

Hey, welcome to another Friday Fast Tip. Today's topic is something that seems to have come up a few places recently and I don't like to ignore a karmic message and try to outsmart it. So, here's today's topic - What happens at eight o'clock does not matter at ten o'clock, particularly if you're in business development.

Situation: 

Dewey is a prolific prospector. Like the sun rising in the east, you can count on Dewey making more sales calls than anyone on his employer’s sales team. No matter where he goes, Dewey will find someone to talk to about his products and services.

Hey, how is everybody out there? Thanks for tuning in to Fast Tip Friday from Growth Dynamics, this is Charlie Hauck. I've been running into a lot of conversations recently with my clients and some other people that I do business with and it's centered around this idea of understanding people.

Situation: 

It drove Izzy crazy, and he had no clue what to do about it. Day after day, email after email, Izzy sent messages that were honest, professional and ineffective. His subject lines told the truth in short comfortable requests for the recipient to please read the message. In short, Izzy felt like all his email correspondence was going into black hole where no one read them or responded to them. He knew that getting some traction with his new line of beverages would be a challenge, but this was downright agony. Was everyone in the world so cold and callous that they just did not bother to send a reply, even if it was thanks, no thanks? 

I want to talk about a little sales strategy here and it's something that over the 30 plus years that I've been in this business, is one of the things that sort of annoys me more than anything else that I hear business development people doing out there. They do what I call "drive-by disqualify". They decide that it's not worth it to make that call, to pull into that driveway, to knock on the door, to go ask someone to have a business conversation.

Situation: 

You just realized that you sell a commodity, and all that feature and benefit propaganda the Research and Development specialists fed you sounds exactly like the competitor’s features and benefits. Now you must find a way to re-invent yourself so that you are not just another “me, too” person trying to schedule a sales call here, there, and everywhere.