Symptoms:
Dan left his latest meeting with a prospective account knowing he had to make some changes. The Buyer was willing to talk about many things, but not what Dan wanted to sell, which was being provided by another firm. The upcoming election came up several times too, but Dan did his best to push past all the uncertainties surrounding that topic. It seemed no matter how hard he pushed his features, benefits or competitive advantages he was not able to move this buyer to consider a particular product because of a strong competitor and an unpredictable economy.




