I've got an idea that's been rattling around in my head for a while, and I thought I'd put it out there. I use this when I'm talking to a lot of business owners that are thinking about how and or why, why do they even want to hold their business development teams accountable? I think there's a pretty simple formula, that even if you're not a sales manager, if you're just out there in the world of business development, and you want to find a way to make life easier for yourself, I'd like you to think about this three word, process.