Symptoms:
Carlos believes that sales success is simply a game of numbers, and his commitment to relentless
prospecting has proven him right quarter after quarter, year after year. However, all that prospecting creates problems, for Carlos often finds himself so overwhelmed by follow-ups and open opportunities
The last quarter’s sales numbers were posted online for the entire sales team to review. There was no hiding once the sales manager sent the email out to his entire team, and Darren hated seeing his name in the lowest 25%. What made him more confused was that he had been with the company for 14 years, yet three of the top five producers had less than half of his experience.
Sally and Sanjay were comparing notes after a very busy week out selling. Sally was exhausted, but at the same time pretty satisfied that her week was highly productive and would produce some nice revenue for the company and herself. Sanjay, on the other hand, was exhausted and uncertain about what actually happened to him and what success he created. As they compared “war stories” Sally could detail where she was with each prospect she engaged and exactly what the next steps were in the decision process. She could validate she was in control and her future was certain to be positive. Stunned to hear such detail and certainty, Sanjay couldn't comprehend how Sally managed to systematically get through the minefield his sales approach created. “You mean you don’t have all these problems I keep running into?” Sanjay queried. Sally looked at him and replied, “You only have to deal with them if you do not have a process to keep you out of them.”
Mark is looking at his schedule and realizing the July 4th holiday is just days away. Oh, Oh! Is the quarter really almost over? And the year is half over too. The sales reports are bound to follow, and he is determined not to let his performance slip away. Mark has decided it's time to review and get his game plan back on track.
Marcy, her manager and their product expert just finished a conference call with a hot prospect, and after the last caller signed off, she felt like the last hour had just wasted a month's worth of effort in getting it set up. They had all agreed to dial in, so why was there so little interest, so few questions and no action items at the end of the call? Why was there so little interaction between her team and the audience? Granted, she didn't have too much to say on the call, but the purpose was to show off their company and their offerings. Or was it? Now, looking back, she wasn't so sure.
Andrea hated the pressure of selling. After three years in the business of selling payroll services Andrea thought she would be past this stage of professional development. Day after day, call after call it was still there; that pressure to convince someone that you are th
e perfect fit for their company when the market offered so many options. Andrea had to admit that at times she felt like she was lying to get a sale. The competition was not really any better or worse capable to deliver what the market expected for their services. At this point Andrea felt trapped by her inability to be gung-ho about her company. Was it like this in every sales job? Was there anywhere that the old feature and benefit routine did not exist in the sales culture?
