Growth Dynamics Get Down

There are so many lessons that have been taught to us, learned by us and in some cases, forced upon us.  

Symptoms:

Sadie was pumped to have a meeting with the right decision makers on her new product. They quickly agreed to her lunch and learn invitation and even let her know how excited they were about her products. They used a competitor’s products, and this was her chance to get the sale. She gathered the standard slide deck, added a few slides comparing her product to the others in the marketplace and even went as far to include delivery information. She knew this was the lunch and learn to end all lunch and learns and it would be an easy close.

Yet, when the presentation wrapped up Sadie asked if there were any questions and no one had any. They kindly thanked her and out the door she went. Later she learned the company went with their existing vendor.

As the calendar indicates the New Year is fast approaching, it is prime time for sales management to ask some challenging questions about their team’s performance. Most sales managers find that checking the final numbers for their team satisfies their desire to evaluate what happened over the previous 12 months. But are those results the real story of how your team performed or could they be hiding some important facts that require a deeper look?

Face it; sales is difficult even for the best in the profession. For many sales provides too many opportunities to give up or make excuses for not making quota or just setting an appointment for a sales call. Being significantly successful in business development requires a commitment to being significantly uncomfortable a significant amount of time. You must learn that without risk of failure there is little chance of experiencing the rewards that top producers enjoy, and frankly, for many that cost is too much to pay.

Symptoms:
Carlos believes that sales success is simply a game of numbers, and his commitment to relentless

prospecting has proven him right quarter after quarter, year after year. However, all that prospecting creates problems, for Carlos often finds himself so overwhelmed by follow-ups and open opportunities

Symptoms:
When Kathy hired Everett, a former user of her company's products, she thought she had finally found someone who could easily penetrate her market. Everett came from the industry and had been a devoted user of Kathy's products in his role as a product repair specialist. When Everett told Kathy he wanted to make the jump from user to salesperson for her product line, she thought it a great idea and immediately offered him a position. 

Employee engagement has been a hot topic in the last year but it’s not going anywhere in 2022 and beyond, so your organization needs to make sure that the right kind of engagement is a priority built into your hiring process and operational strategy.