Symptoms:
John's territory involves working with many prospects that ask for samples, demonstrations, proposals, references and all the usual items that buyers want from a vendor. Trying to appear accommodating and professional, John finds himself spending hours of time preparing, writing, setting up or sending all this information that he believes will help "convince" his prospect. Everyone appears very impressed with what John shows them, except it seems like they don't act on all that "interest" often enough. Although his results are okay, he cannot understand why all this activity is not leading to more orders.