In as much as 95% of the cases, buyers control the buying process (at the seller’s expense). They’re calling all the shots, and most salespeople are simply along for the ride. Buyer’s instinctively maintain control of the process in order to protect themselves, in case they’re dealing with the stereotypical salesperson (that everybody hates). They’ve created these tactics to protect their leverage, maximize their discount, and control the situation to their advantage.
We hear it all when we talk about our High-Performance Sales Program. Our program costs too much money. The potential student doesn’t have the time to go to sales training. I’ve been selling all my life so why do I need your sales training now? I read a lot of books on selling, I’m good with those.
Are you shocked when you get to the end of the day and you can't really put a finger on what you did all day? Give this week's podcast a listen and see if naming your days might be able to get you back on track.
Please enjoy this read from Dave Kurlan of OMG:
From our partner TTI Success Insights authored by Dave Clark:
