Growth Dynamics Get Down

As the calendar indicates the New Year is fast approaching, it is prime time for sales management to ask some challenging questions about their team’s performance. Most sales managers find that checking the final numbers for their team satisfies their desire to evaluate what happened over the previous 12 months. But are those results the real story of how your team performed or could they be hiding some important facts that require a deeper look?

Face it; sales is difficult even for the best in the profession. For many sales provides too many opportunities to give up or make excuses for not making quota or just setting an appointment for a sales call. Being significantly successful in business development requires a commitment to being significantly uncomfortable a significant amount of time. You must learn that without risk of failure there is little chance of experiencing the rewards that top producers enjoy, and frankly, for many that cost is too much to pay.

Symptoms:
Carlos believes that sales success is simply a game of numbers, and his commitment to relentless

prospecting has proven him right quarter after quarter, year after year. However, all that prospecting creates problems, for Carlos often finds himself so overwhelmed by follow-ups and open opportunities

Symptoms:
When Kathy hired Everett, a former user of her company's products, she thought she had finally found someone who could easily penetrate her market. Everett came from the industry and had been a devoted user of Kathy's products in his role as a product repair specialist. When Everett told Kathy he wanted to make the jump from user to salesperson for her product line, she thought it a great idea and immediately offered him a position. 

Employee engagement has been a hot topic in the last year but it’s not going anywhere in 2022 and beyond, so your organization needs to make sure that the right kind of engagement is a priority built into your hiring process and operational strategy.

Symptoms:

Sophia loves selling. She loves it so much that she enjoys trying to sell her products to anyone that will listen. Her philosophy is: “No stone should go unturned.” Over the years, the number of prospects she has contacted, presented to and worked up proposals for have always been the highest in the company, but her sales results place her in the bottom quarter of the sales team.

Symptoms:

Kathy is frustrated after a recent sales call. She believes if she was brave enough to ask about certain things, the call would have gone her way. It seems like she is constantly on defense and that the client is intentionally "pushing her buttons". Despite her training, it felt like she was always reacting to every little thing that was said rather than thinking about what was really going on. How can she find a way to consistently act like a professional on the call?