Growth Dynamics Get Down

We know you know the end of 2020 is near. Just a few short weeks to close deals, win or lose, and set yourself up for a great start in 2021. Yet, what if you need some help with the steps to move those wavering decision makers and string-along accounts to a close?

If you are near my age 60+ that line might remind you of the classic television show “Dragnet.” Sgt. Joe Friday, the lead detective, was constantly reminding the people (suspects, witnesses, victims) that he interviewed to just give him the facts, nothing but the facts while he interviewed them. Friday didn’t want any of the emotional debris these people would try to add to their account of what happened. “Just the facts” was all Friday could work with, and none of the emotions could change those facts.

I can’t claim the original thought on this powerful acronym, but I admit I use it quite often in Growth Dynamics’ sales training programs. There is never a shortage of conversations that lead to a client/student that hears a sales tactic that makes him or her uncomfortable and blurts out a sentence that begins with these two words; what if…

Please enjoy this read from Dave Kurlan of OMG: